Britain Needs YOU Sweatshirt

Lord Kitchener’s legendary finger is pointing directly at YOU once more, moustache quivering with imperial disapproval. But forget the trenches – this time the stern command is far more urgent: BRITAIN NEEDS YOU TO STOP BEING A C*NT.

This gloriously irreverent parody of the iconic WWI poster delivers a proper British bollocking in cosy sweatshirt form. Perfect for wrapping yourself in sarcasm on chilly days while scrolling the news, queueing passively-aggressively, or simply reminding the world that manners maketh the man (and apparently we’re fresh out).

• Super-soft fleece-lined comfort for maximum snugness during national moments of despair
• Bold, high-quality print that survives endless washes and eye-rolls
• Classic unisex fit – because everyone could use the reminder
• Available in 14 brilliant colours (khaki green for that authentic military vibe, or bright red if you really want to stand out while delivering the message)

Wear it proudly to the pub, the polling station, or your next family gathering. Stiff upper lip required, sense of humour essential.

Your country is counting on you. Do try to behave, old sport.