Hammersmith Hardmen Hoodie

Pull up the hood and prepare for maximum West London menace with this epic tribute to Richie and Eddie, the original Hammersmith Hardmen. Featuring the classic yellow-and-purple badge with the lads looking suitably unhinged, boldly proclaiming THE HAMMERSMITH HARDMEN and the legendary chat-up warning "LOOK OUT BIRDS!" – because nothing says romance like two blokes in a dodgy flat threatening the local wildlife (and ladies).

Perfect for:

• Chilly nights spent "entertaining" guests who never show up
• Striding down the street like you own the off-licence
• Hiding from the gas man while nursing a crème de menthe hangover
• Proving that true pulling power involves zero effort and maximum delusion

Super-soft fleece lining, kangaroo pocket (great for hiding fags, pork pies, or emergency sash cord), adjustable drawstring hood for that proper brooding vibe, and available in 14 cracking colours (burgundy for full-on "Richie in his dressing gown" energy).

Zip it up (or pull it over), channel your inner hardman, and remember: as long as you've got this hoodie and a mate who's even more useless than you, the birds don't stand a chance.

Bottom forever. Birds, you've been warned.