They Don't Like It Up 'Em! Sweatshirt

Don't panic! This cosy sweatshirt boldly declares Captain Mainwaring's immortal battle cry: THEY DON'T LIKE IT UP 'EM! with Union Jack arrows pointing the way to glorious victory (or at least a satisfying prod with the cold steel).

Perfect for:

• Winter evenings defending the sofa from invaders (probably the kids or the in-laws)
• Pub rants where you remind everyone that Britain still knows how to handle trouble
• Family gatherings dodging Jonesy's van stories and Pike's mummy issues
• Anyone who's ever gone full Corporal Jones in a moment of excitement

Super-soft fleece-lined warmth (far superior to 1940s battledress), bold print that survives more bayonet charges than the Walmington-on-Sea platoon, classic unisex fit, and available in 14 cracking colours (royal blue for proper patriotic spirit, or khaki if you fancy going undercover in the church hall).

Pull it on, fix bayonets (figuratively), and remember: they don't like it up 'em... but they do like a nice warm sweatshirt.

You stupid boy – stay cosy and order yours before the enemy advances!